ATREVIA Expands in Latin America with Acquisition of Brazil’s XCOM
With this acquisition, ATREVIA reinforces its strategic growth plan and strengthens its footprint in the Portuguese-speaking market. As part of its 2024–2028 Strategic Growth Plan, ATREVIA, a leading global communications and public affairs consultancy, has acquired XCOM, one of Brazil’s most recognized agencies in public relations, influencer marketing, and digital strategy. With this move, ATREVIA surpasses €50 million in annual revenue and expands its team to more than 650 professionals across 15 countries in Latin America and Europe.
Constellation
5/6/20252 min read
As part of its 2024–2028 Strategic Growth Plan, ATREVIA, a leading global communications and public affairs consultancy, has acquired XCOM, one of Brazil’s most recognized agencies in public relations, influencer marketing, and digital strategy.
With this move, ATREVIA surpasses €50 million in annual revenue and expands its team to more than 650 professionals across 15 countries in Latin America and Europe.
A Strategic Move into the Brazilian Market
XCOM, headquartered in São Paulo and with a decade of experience, is known for its multidisciplinary team of 40 professionals and its innovative approach to brand awareness, stakeholder engagement, and corporate reputation.
The company’s leadership team—Viviana Toletti (CEO), Daniel Bruin (Executive Director), Deborah Slobodticov(COO), and Fagner Neri (CFO)—will continue in their roles, ensuring continuity in the agency’s vision and expertise.
“We are excited to join ATREVIA and bring our knowledge of the Brazilian market to a network with such strong presence in Latin America, especially in multilateral projects,” said Viviana Toletti, CEO of XCOM.
ATREVIA: Building a Global Partner for Communication and Public Affairs
Founded in Spain, ATREVIA now operates across 15 countries, including Spain, Portugal, Belgium, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, the Dominican Republic, and Uruguay.
“With the acquisition of XCOM, we further strengthen our position in Brazil and Latin America, consolidating ourselves as the strategic partner for communication and public affairs in Spanish- and Portuguese-speaking markets,” said Núria Vilanova, Founder and Executive President of ATREVIA.
This acquisition is the latest in a series of expansions under ATREVIA’s inorganic growth strategy, which has seen the integration of seven companies in recent years—three of them in Latin America.
A Commitment to Innovation, Culture, and Regional Leadership
In addition to acquisitions, ATREVIA is investing in new regional hubs and specialized units, including:
A Corporate Affairs Hub led by Álex Bonet
A Strategic Creativity Hub led by Miguel Ángel López
New areas in Digital Transformation and AI (Chile) and Culture & Internal Communication (Mexico)
Both ATREVIA and XCOM are also members of B Corp, sharing a mission grounded in ethical, sustainable, and human-centric business practices.
About ATREVIA
ATREVIA is a global communications and corporate affairs firm with its own operations in 15 markets and partner agencies in 30 more. With 600 professionals of 30 nationalities, it offers integrated solutions combining consulting, creativity, and technology.
Its purpose: to help companies lead change through strategic communication, sustainability, stakeholder engagement, and cultural transformation.
🌐 Learn more: www.atrevia.com
About XCOM
With 10 years of experience in Brazil, XCOM is one of the most forward-thinking agencies in the region. Its services span public relations, digital strategy, and influencer marketing, delivered by a multidisciplinary team focused on ethics, social impact, and human-centered communication.
📧 Contact: gabrielle.alvares@xcom.net.br | 📱 +55 11 99357-9598
📧 Press contact ATREVIA: calvaro@atrevia.com | ltineo@atrevia.com
