bbrand Helps IDA Make Data Centers Understandable—With a Comic Book and a Youth-First Digital Strategy

Success Story: Innovative Communication for the Data Center Sector

Data centers are the invisible backbone of the digital economy—yet for most people, the topic feels technical, distant, and hard to decode. That was the communications challenge for IDA – Italian Datacenter Association, founded in Milan in December 2022 to bring together key players in Italy’s data center ecosystem and promote the growth of a strong, efficient, and sustainable industry.

IDA works to position Italy as a globally competitive location for secure, energy-efficient data centers, while also engaging institutions, stakeholders, and the broader ecosystem on standards, development, and awareness.

The Challenge: Make Complex Topics Accessible Without Losing Authority

To help IDA communicate technical concepts to a wider audience while maintaining precision, bbrand adopted a creative approach: a comic book designed to simplify data center themes through storytelling.

Results:

• Organic LinkedIn campaign exceeding 11,000 views

• Website generating 2,000+ downloads

• Presented at four institutional events, engaging 250+ professionals

• Official launch reaching 1,900+ thought leaders and 300+ participants

• Coverage across 8+ media outlets and rapid reach growth (bbrand reports 100,000+ users in one week)

Strategy Extension: Data Center Day—Turning Awareness Into Participation

This “make it understandable, make it engaging” mindset carried into Data Center Day, IDA’s national open day designed to bring younger generations closer to the data center industry—across Milan, Bologna, and Rome.

To reach a younger audience, bbrand supported actions such as launching and activating IDA’s Instagram presence and developing a dedicated content strategy to amplify reach around the event. (IDA’s Instagram account is publicly available.)

Event results:

• 500+ student participants across three cities

• Eight data centers opened to the public (reported as sold out)

• Six institutional endorsements

• Reels exceeding 100,000 views, plus 2,500+ likes, 40 comments, and 150 new followers (reported by bbrand)

The Role of bbrand

bbrand positions itself as a partner for B2B companies seeking innovative communication solutions—combining strategy, creativity, and technology to generate tangible results.

In this case, the work demonstrates a powerful principle: even the most technical industries can build relevance when communication is designed for comprehension—then scaled through the right channels, content, and experiences.

About bbrand

bbrand is a Milan-based marketing and communication agency focused on helping B2B companies position themselves through tailored marketing, PR, and digital strategies.

According to its official profile, bbrand was founded in 2013 and supports companies—especially in Technology, Finance, and Pharma—with marketing and communication consulting services oriented to innovation and digital transformation.

Website: https://bbrand.biz/en/

Data Center Day (official IDA page): https://italiandatacenter.com/data-center-day-2025/