Camila Farías, CEO of Constellation Global Network, recently spoke with InfoNegocios Colombia about the current state of the advertising industry, the reinvention of independent agencies, and the role Constellation is playing in opening new markets for its members. Her perspective reinforces a clear idea: in a more demanding business environment, networks built on trust, collaboration, and shared opportunity matter more than ever.

Independent agencies have always needed talent, resilience, and strong client relationships to grow. Today, they need something more: the ability to connect across markets without losing their independence.

That is the vision Camila Farías, CEO of Constellation Global Network, recently brought into focus in her interview with InfoNegocios Colombia. Speaking in the context of Lo Invito a Comer, a business gathering for senior executives in Bogotá, Camila described both the current pressure facing the advertising industry and the way Constellation has evolved into an international platform designed to help independent agencies grow together.

In the interview, Camila explains that her path in the industry began more than two decades ago and that, after founding RC Farías, she came to a broader realization: one independent agency alone is not enough if the industry wants to create stronger, more sustainable growth. That is the logic that led to Constellation — a network built so independent agencies can collaborate, share knowledge, and become stronger together.

That idea is no longer abstract. According to Camila, Constellation is now in a strong stage of growth, with more than 40 member agencies and a continued focus on expanding globally. She also highlights that the network has consolidated alliances with three major industry festivals — Saniss, Luum, and Wina — giving members a stronger platform for visibility while reinforcing knowledge transfer, networking, and market-opening opportunities.

What stands out most in her comments is the practical ambition behind the model. Camila explains that Constellation is actively working to open new markets for its members, helping companies looking for advertising and communications partners find reliable alternatives both in their own country and internationally. In her framing, the network is not just a directory of agencies. It is a structure for business development, collaboration, and trusted cross-border opportunity.

Her perspective is especially relevant in the current context. In the same interview, Camila describes 2026 as a challenging year shaped by electoral cycles in Colombia and broader global economic, demographic, and social adjustments. But rather than presenting that environment only as a threat, she points to it as a moment when agency alliances become even more important: agencies can complement capabilities, build projects together, and respond with greater flexibility in a more complex market.

She also identifies another set of challenges that feel especially timely for the industry: the need to adopt artificial intelligence strategically and responsibly, the importance of protecting genuine creative spaces, the efficient management of technological resources, and the pressure of delivering stronger results with tighter budgets. Those tensions are not unique to one country — they are shaping agency reality across markets.

That is precisely why Camila Farías matters as a leader within Constellation. Her public perspective shows a clear understanding of two truths at once: independent agencies need to preserve their identity and value, but they also need stronger systems of collaboration if they want to grow internationally and remain competitive.

For Constellation, this is more than a leadership profile. It is a statement of direction.

A network like this only works when it is guided by a clear vision of what independent agencies need next: not less independence, but more connection, more opportunity, and more access to new markets.

If you want to be part of a network designed to open markets, strengthen collaboration, and create real international opportunities for independent agencies, join Constellation.

Explore more:
InfoNegocios Colombia interview: https://infonegocios.com.co/te-invito-a-comer/estamos-avanzando-en-la-apertura-de-nuevos-mercados-para-nuestros-afiliados-constellation
Constellation: constellation.network