From Montevideo to the World: Pinky Joins Constellation Global Network
Constellation welcomes Pinky, the independent full-service agency from Uruguay combining strategy, creativity, performance and technology with a clear Growth Partner mindset.
8/27/20263 min read
Some agencies add services as the market changes. Pinky has spent more than a decade connecting them around growth.
Based in Montevideo, Uruguay, Pinky is an independent full-service advertising agency with a strong digital DNA. Since 2010, it has built an integrated model that brings together strategy, creativity and performance to help brands grow, connect with audiences and generate measurable business results.
Now, Pinky officially joins Constellation Global Network, connecting its expertise, leadership and market perspective with an international community of independent agencies across the Americas, Europe, Asia and Africa. Its arrival also adds Uruguay to Constellation’s expanding Latin American footprint — a valuable new connection between local expertise and international opportunity.
Built around growth, not silos
Pinky’s value is not simply in being full-service. It is in the way its capabilities work together.
The agency brings expertise across:
Strategy & Consulting
Creativity & Content
Performance & Media
Branding & Design
Audiovisual Production
Technology & Automation
Strategy gives direction. Creativity creates relevance. Performance brings accountability. Technology and automation create efficiency.
Together, those capabilities allow Pinky to approach marketing as a connected business challenge rather than a collection of isolated deliverables. Pinky’s own proposition is clear: helping brands grow, become more visible and sell more.
Service-Centric by design. Growth Partner by mindset.
One of Pinky’s strongest differentiators is how it works with clients.
Its Service-Centric & Growth Partner approach is built around understanding the business behind the brief, staying close to the client and combining strategy, creativity, data and execution around long-term value.
For ecommerce and online growth, Pinky goes even further: it describes its Growth Partner model as one where the agency analyzes, plans, executes and optimizes alongside the client.
That mindset reflects where the strongest independent agencies are heading: from supplier to partner, from individual services to connected solutions, and from deliverables to outcomes.
Among the brands Pinky selected to represent its experience as it joins Constellation are El Dorado, Pigalle and Essen.
What Pinky brings — and what Constellation unlocks
Pinky adds a compelling mix to the Constellation ecosystem: digital fluency, integrated creativity, performance thinking, technology, automation and deep knowledge of the Uruguayan market.
It also comes from a market with an internationally recognized creative and digital culture. Pinky’s own evolution — from digital roots into a full-service agency — reflects that combination of creativity, technology and entrepreneurial thinking. A 2025 profile by El País described the agency as a 30-person team working with around 20 brands and highlighted its Growth Partner ecommerce model and adoption of AI.
The opportunity now works in both directions.
For Constellation members, Pinky becomes a trusted independent connection in Uruguay, adding new market knowledge and complementary capabilities.
For Pinky, Constellation creates access to trusted partners, specialized expertise, referrals, collaboration and business opportunities across other markets.
That is precisely what Constellation was designed to enable: strategic connections between independent agencies that strengthen international reach, business development, knowledge exchange and positioning while preserving each member’s independence.
Explore Constellation Global Network
Independent talent, connected internationally
Pinky joins the network with Fede de los Santos, CEO & Partner; Christian Klein, COO & Partner; and Victoria Bermúdez, COO.
Their arrival reinforces something fundamental about Constellation: meaningful international collaboration is ultimately built between people, not logos.
A conversation can become a referral.
A client entering a new country can become a cross-market collaboration.
A missing capability can become a partnership.
And strong local expertise can become relevant thousands of kilometers away.
That is where an international network creates tangible value.
Pinky arrives with its own identity, talent and way of working. Constellation’s role is not to change that independence, but to amplify it — through more visibility, more connections and more opportunities across markets.
Constellation has also been strengthening its editorial channels as a platform to amplify member expertise, stories and achievements, making international visibility another part of the value created by the network.
Welcome to Constellation, Pinky
Since 2010, Pinky has evolved around creative thinking, digital expertise and business growth.
Now, those strengths connect with a wider international community.
We are proud to welcome Pinky to Constellation Global Network and excited about the new relationships, ideas, projects and opportunities ahead.
From Montevideo to the world — welcome to Constellation, Pinky. 🇺🇾🌎
Discover Pinky
Explore the agency, its capabilities and its work: www.pinky.com.uy
