From silence to GREENSHOUTING: SQUARED Founder Yana Okoliyska Leads Constellation’s Global Masterclass
Yana Okoliyska of SQUARED joins Pancho González (INBRAX), Aldo Quevedo (BeautifulBeast) and Zelia Quadros (Artiligence) for an exclusive Constellation Global Network Masterclass on sustainability communication.
10/23/20262 min read
Four markets. Four perspectives. One global conversation.
What happens when creativity, sustainability and global expertise come together?
On October 29, 2026, Constellation Global Network will bring together creative leaders from Bulgaria, Chile, the United States and India for From silence to GREENSHOUTING, an exclusive online Masterclass exploring how agencies can help brands communicate sustainability with greater credibility, confidence and creativity.
Meet the creative leaders behind the conversation
The Masterclass will be hosted by Yana Okoliyska 🇧🇬, Founder & Creative Director of SQUARED and Creatives for Climate Ambassador. With an international creative background and a strong commitment to purpose-driven communication, Yana will lead an interactive exploration of how brands and agencies can move beyond greenwashing and greenhushing toward more transparent, responsible and compelling sustainability storytelling.
Joining her are three creative leaders bringing valuable experience and perspectives from different international markets:
🇨🇱 Pancho González | INBRAX — Chile
Co-Founder & Chief Creative Officer of INBRAX, Pancho brings extensive experience in creative leadership, internationally recognized campaigns and global advertising juries. His background offers a valuable Latin American perspective on creativity, industry standards and responsible brand communication.
🇺🇸 Aldo Quevedo | BeautifulBeast — USA
CEO & Creative Chairman of BeautifulBeast, Aldo is an internationally recognized creative leader with extensive experience in multicultural and omnicultural advertising. His expertise in culturally relevant storytelling and brand strategy brings a distinctive North American perspective to the conversation.
🇮🇳 Zelia Quadros | Artiligence — India
Founder & Managing Director of Artiligence, Zelia brings deep expertise in healthcare advertising, where scientific knowledge, creativity and responsible communication intersect. Her experience adds a valuable perspective from India and the Asian market.
From greenwashing and greenhushing to GreenSHOUTING
At the heart of the Masterclass is the GreenSHOUTING methodology, developed by Creatives for Climate, B Lab and Nice and Serious.
Designed to help brands and creative professionals communicate sustainability with greater transparency and confidence, GreenSHOUTING provides a practical approach to making credible environmental progress visible without compromising creativity or personality.
Through real campaign discussions, practical challenges and international perspectives, the session will explore how agencies can navigate sustainability claims, strengthen client advice and communicate more responsibly across different cultural and regulatory environments.
Participants will also discover the Seven Dials of GreenSHOUTING, a creative framework that connects credibility with compelling storytelling.
One global network. Shared expertise. Stronger agencies.
More than a Masterclass, this initiative reflects Constellation Global Network's commitment to connecting independent agencies worldwide, creating opportunities to exchange expertise, strengthen professional capabilities and foster meaningful international collaboration.
By bringing together creative leaders from four markets, Constellation continues to transform its global network into a platform for shared knowledge, fresh perspectives and practical value for its member agencies and their teams.
From silence to GREENSHOUTING | October 29, 2026 | Online
An exclusive Constellation Global Network Masterclass for members and their teams.
One global network. Shared expertise. Stronger agencies.
Discover the Constellation Global Network: https://constellation.network/
