Welcome to Constellation Global Network: The Experience Design Studio (XDS)
Founded in 2017 by Douglas Rockhill and Shai Reichert, XDS is a U.S.-based design + technology studio that blends creativity with innovation to build end-to-end experiences—across Brand & Creative, Product/Experience Design, CRM, and Activation + Analytics, with a specialized focus on Health & Wellness.
2/11/20261 min read
The Experience Design Studio (XDS) Joins Constellation
We’re excited to welcome The Experience Design Studio (XDS) to Constellation Global Network—strengthening our U.S. coverage with a team built at the intersection of experience design, technology, and performance.
XDS positions itself as “where creativity collides with technology,” delivering digital ecosystems that redefine how people interact with brands across every touchpoint.
What XDS Does
XDS works across key capabilities that modern brands need to scale experience-led growth:
Brand & Creative Design
Product & Experience Design
CRM & Relationship Design
Customer Activation & Analytics
They also highlight a specialized focus on Health & Wellness, supported by relevant casework and an extended studio ecosystem (including XDS Health).
Leadership
XDS was founded in 2017 by Douglas Rockhill (Co-Founder / Creative, UX, & Strategy) and Shai Reichert (Co-Founder / Technology & Operations).
Selected Clients / Engagements
Aidoc
Arcus (Arcus Biosciences)
Cytokinetics
Pure Install
LungPacer
Seer bio
Agency Review
The Experience Design Studio (XDS) is a U.S.-based design and technology company creating digital experiences for bold brands. They blend expert insights with innovative technology to design end-to-end experiences across Brand & Creative Design, Product & Experience Design, CRM & Relationship Design, and Customer Activation & Analytics—working across disciplines to build cohesive digital ecosystems that drive meaningful results, with a specialized focus on Health & Wellness.
About XDS
The Experience Design Studio (XDS) is a design and technology studio founded in 2017, focused on crafting meaningful experiences where creativity and technology converge.






