AMÉN Brings “The Concept Is God” to Constellation — A 360 Creative Group Built on Emotion
Constellation spotlights AMÉN Argentina, a Buenos Aires–based communication group known for its philosophy “The concept is God”—and recently recognized with the Premio Mercurio as Entrepreneurial Agency of the Year by the Argentine Marketing Association.
10/23/20251 min read
BUENOS AIRES, ARGENTINA — In a market saturated with tactics, AMÉN has built its reputation around a principle that cuts through everything: “The concept is God.” Because without concept, there is no idea—and without emotion, there is no communication.
AMÉN operates as an international communication group based in Buenos Aires, designing creative strategies that connect brands with people through integrated, 360 thinking.
That philosophy is not just a line—it’s been validated on the industry stage. AMÉN was awarded the Premio Mercurio as Entrepreneurial Agency of the Year, a recognition granted by the Asociación Argentina de Marketing, tied to the case “17 years, 18 minutes.”
The group is led by Sergio Pollaccia, whose leadership is closely associated with top-tier festival credibility— including serving as a Cannes Lions jury member (and related Cannes-linked jury roles).
AMÉN’s regional momentum also shows in its partnerships and footprint, including an expansion pathway connected to Paraguay and services linked with Spain through The Red Co (as reported in trade media).
For Constellation, AMÉN represents a core truth about independent agencies: the ones shaping the future are not chasing formats—they’re defending concept, elevating emotion, and building systems that scale creativity across markets.
Explore AMÉN Argentina: amenargentina.com
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