Birth Group. Turns Agency Leadership Into a Publishing Engine — From Weekly Columns to Podcasting
Constellation member Birth Group is scaling thought leadership with a consistent content ecosystem led by Arturo Ortiz Núñez—including weekly columns in Merca2.0, the LiderAD podcast, and ongoing publishing on Birth’s blog.
10/21/20251 min read
PUEBLA, MEXICO — In an industry flooded with “hot takes,” the agencies earning trust in 2026 are doing something simpler—and much harder: publishing what they practice.
That’s exactly what Constellation member Birth Group is building: a steady, high-signal content ecosystem designed to share real leadership perspective—without losing the operational focus that drives results.
At the center is Arturo Ortiz Núñez, General Director at Birth Group, whose editorial presence extends beyond the agency through ongoing industry publishing.
His writing appears regularly in Merca2.0, where his author page features a consistent cadence of columns and analysis. Birth’s leadership voice also expands through LiderAD, a podcast focused on the stories, learnings, and leadership styles of professionals transforming marketing, advertising, communication, and HR.
And inside the agency’s own channels, Birth continues publishing across its blog, featuring topics that span branding, culture, leadership, and best practices—supporting a long-term strategy of relevance, not short-term virality.
For Constellation, this is a success story worth spotlighting: independent agencies don’t just win with campaigns—they win with clarity, consistency, and a point of view that compounds over time.
Explore Birth Group: birth.mx
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