SOSADIAZ Develops FeraTRACK: An AI-Powered Health App Turning Patient Habits Into Better Clinical Decisions

FeraTRACK: AI-Powered Mobile Innovation to Support Iron Deficiency Care

BioSyent faced a clear challenge: create a technology solution that genuinely improves the experience of patients with iron deficiency—without becoming “just another app.” The goal was an integral digital tool that supports nutrition tracking, treatment adherence, personalized education, and real-time reporting to help healthcare professionals make better-informed decisions. 

The bar was high by design. The platform needed to be intuitive for users of different ages, clinically validated in content and functionality, and built on modern infrastructure—ranging from AI image processing to a scalable modular backend and advanced data visualization. 

An End-to-End Build, Designed for Adoption and Outcomes

SOSADIAZ approached FeraTRACK with a 360° product mindset: UX/UI design centered on clarity and accessibility, multi-platform mobile development, AI applied to nutrition, and tailored educational content designed to strengthen engagement and adherence. 

FeraTRACK was developed as a multi-platform mobile app (iOS + Android) using hybrid technology for efficiency and unified maintenance, supported by an administrable modular backend (client web console) for content and user management. 

What FeraTRACK Enables

Smarter nutrition tracking with AI (“Track My Nutrients”)

A key differentiator is the computer-vision module that recognizes a meal from a photo and extracts nutritional data. That information is processed and displayed in detailed charts for both the user and their doctor—making daily tracking simpler and more actionable. 

Progress visualization that drives consistency (“My Progress”)

Beyond food logging, the app includes a progress module that lets each user access detailed, time-based statistics in a visual and intuitive way—supporting long-term consistency. 

Personalized education to improve adherence

FeraTRACK integrates personalized educational content inside the app—built to increase understanding of iron deficiency and strengthen commitment to treatment. 

Results and Impact

After development and pilot testing, the project reported tangible benefits for each stakeholder:

• Added value and differentiation for BioSyent in-market. 

• Improved treatment adherence, supported by reminders, automated tracking, and visual motivation. 

• More informed and empowered patients through personalized education

• Greater efficiency for clinicians, enabled by objective and continuous patient information—without extra data-collection effort. 

While the definitive metric is medium- and long-term improvements in health indicators, early signals (active usage and positive feedback from users and doctors during testing) point to a highly positive trajectory. 

Why Constellation is Sharing This Story

At Constellation, we spotlight work that proves how independent agencies can deliver high-complexity innovation when strategy, creativity, and technology converge around a real human need. FeraTRACK is a strong example of purpose-driven AI: built to support behavior change for patients, and to deliver clearer, continuous insight for healthcare decision-making. 

About SOSADIAZ

SOSADIAZ boosts brands with innovation, creativity, and technology—connecting them with their audiences in a strategic and effective way. They combine digital strategy, technology, and creativity to boost brand positioning and achieve high-impact business goals. 

With roots in Colombia and a presence in the USA, SOSADIAZ works with clients and collaborators globally—showing that digital work transcends geographic boundaries. 

For additional information: contacto@sosadiazbros.com | sosadiaz.com