With Creativity by AMÉN, Adium Paraguay Wins Bronze for Effectiveness at Top of Mind Impact
Laboratorios Adium Paraguay earned a Bronze Award for effectiveness with its Apelsin campaign “C-FELIZ,” developed by AMÉN Paraguay—showing how a strong concept can move the market, not just the message.
12/11/20251 min read
Adium Paraguay Wins Bronze for Effectiveness—Powered by “C-FELIZ”
On October 23, 2025, Laboratorios Adium de Paraguay received a Bronze Award for effectiveness at the Top of Mind Impact Awards, recognized for its product Apelsin and the campaign “C-FELIZ.” 
According to coverage published by Sitemarca, the campaign was created by Amén Paraguay, produced by Guaraní Films, with general coordination by **Valeria Serra. 
Why This Award Matters
Top of Mind Impact is designed to recognize real campaign effectiveness—not only creativity—evaluating results and measurable impact as part of marketing performance. That’s the point: ideas that prove impact.
What the Team Highlighted
From the brand side, Lourdes Paniagua (Marketing Manager OTC at Adium Paraguay) emphasized the role of teamwork and the momentum this recognition creates. 
From the agency side, Sergio Pollaccia highlighted that this was their first award in Paraguay—and that Apelsin competes in a highly competitive category—crediting the strength of the concept and the fact that sales growth is “the best prize” for both brand and agency. 
Recognition Moment
The article notes the award was delivered by 5Días authorities and received by Marcelo Berenstein (AMÉN’s representative in Paraguay), alongside Henry Lobo and Matías Villalba, plus Lourdes Paniagua.
About AMÉN
AMÉN is a creative advertising and communications agency based in Buenos Aires. The agency focuses on building stories and strategies that connect brands with people—transforming ideas into memorable experiences. 
Website: https://amenargentina.com/
